About Live4It Alliant

Live4It Journey


In early 2019, a group of health care entities, local employers and community organizations collaborated on a fresh approach to health and wellness with the idea to improve health and lifespan by connecting hearts and minds: Live4It! Today, Live4It inspires you to identify what is important to you (your “It”) by asking a fundamental question, “What are you living for?” (what gives you joy, hope, peace, strength, or meaning in life) and provides tools, guidance and information to help you fulfill your health and wellness goals to live a longer, healthier and happier life. Live4It promotes four key concepts (representing L-I-V-E):

Our Partners


Live4It wants to help and motivate you to live longer, healthier and happier. The idea is to collaborate and join together under one umbrella, with one goal and one message, to break through the noise and change lives. That’s why Live4It is a community-wide approach: by using the Live4It brand and key concepts, individuals, employers, health care providers and civic organizations can join together to promote one message How to Live-4-It! to improve your life and the lifespan of our community.

How Does Alliant Live4It?


Alliant Health Plans is excited to pioneer this healthy lifestyle program, offering to its Members the opportunity to engage in a program that embraces individual goals for overall health and wellness. Unlike other programs that only focus on the physical aspects of wellbeing, Alliant understands the importance of the whole being. As a non-profit entity, Alliant is also thrilled to sponsor and support Live4It initiatives throughout the community.

What are YOU Living4?

What are you living for? What gives you joy, hope, peace, strength, or meaning in life? Answer this one question and begin the journey to changing your lifestyle and environment… If not for you, for "It".

Family holding hands at  a live4it event
kids playing at a live4it event
young woman holding a live4it sign at a live4it event
man posting football sticky note on board at a live4it event
people dancing at a live4it event